Who we are

At Intentional Tenacity, we help organisations build cultural capability that’s practical, people-centred, and built to last. We work with HR professionals to embed inclusion into everyday systems and decisions, not just statements of intent.

Our flagship offer, the Intentional Inclusion Review, uses a structured yet flexible framework to assess where inclusion shows up across your employee lifecycle, from attraction and onboarding through to exit and beyond. The framework is ours; how we apply it is entirely shaped by you. It’s grounded in real conversations with your people, backed by your data, and aligned to your context.

This isn’t a tick-box exercise. We bring clarity, challenge, and tailored recommendations you can actually use. No fluff, no off-the-shelf templates; just focused insights to help you grow your cultural confidence and capability.

Because when inclusion is intentional, not accidental, your people feel it and your culture delivers on its promise.

Zaheera Mukadam

I’m Zaheera, an inclusive cultures consultant with a background in psychology and over 20 years' experience spanning the full HR lifecycle. I help leaders move inclusion from good intentions to everyday action.

I bring both professional and lived experience. Two psychology degrees mean I understand behaviour and bias. Two decades in HR, L&D, and leadership roles across sectors mean I know how inclusion shows up in real working lives, from recruitment and employee relations to internal comms and wellbeing.

I’ve partnered with organisations of all shapes and sizes, and chair the board of an award-winning women’s refuge. I’m not here to preach or sugar-coat. I bring practical tools, honest challenge, and a sense of perspective.

As a South Asian, Muslim, British woman and carer to two siblings with complex needs, I’ve experienced systems that weren’t built with people like me in mind. That perspective shapes how I work; helping you see what you might have missed.

Inclusion isn’t a one-off. It’s culture, leadership, and everyday decisions. And I’m here to help you get it right.

Testimonials

  • Zaheera's ability to translate complex EDI concepts into actionable strategies is unparalleled, equipping teams with the tools to foster inclusive and respectful environments. Beyond her professional acumen, Zaheera's authenticity, empathy, and tenacity make her a true leader in the EDI space. Her dedication to creating equitable workplaces is evident in every initiative she undertakes.

    Alex Currie - CPO @Dignity Funerals Limited

  • Zaheera is grounded, down to earth, calm, and considered. Her modern learning proposals are first-rate. With stakeholders, she demonstrated a perfect balance of positive challenge and support. I wouldn't hesitate to work with her again.

    Dotty Day - Founder @gighrly

  • Zaheera’s approach to the insights tool was fantastic. She was quick to respond, took me through my profile with great expertise, and aligned it with other psychometric profiles. which was important to me. Her kind and compassionate approach made the session extremely valuable.

    Tracy Roden - Founder @Pink Fish

  • My coaching session with Zaheera was truly invaluable. She helped me reflect on how I see the world and relate to others, leaving with actionable insights. Zaheera is an excellent coach, passionate about helping individuals and businesses grow

    Donna Kelly - Founder @Find Your Brave