Privacy Policy

Who We Are

Our website is www.intentional-tenacity.co.uk. This privacy notice explains how we collect, use and handle your personal data when you visit or interact with our site.

Introduction

By sharing your personal data with us, you confirm that you are over 13 years old. Intentional Tenacity Ltd is the data controller responsible for your information. Throughout this notice, “we”, “us”, or “our” refers to Intentional Tenacity Ltd.

We’ve appointed a Data Protection Officer (DPO) to oversee data privacy matters. If you have any questions about this notice or how we handle your data, please get in touch using the contact details below:

Legal Entity: Intentional Tenacity Ltd
Data Protection Officer: Zaheera Mukadam
Email: zaheera@intentional-tenacity.co.uk

It's important that your information is accurate and up to date. Please let us know of any changes by emailing the address above.

What We Collect and Why

We collect personal data to help us provide a better experience, communicate with you, deliver products or services, and allow smooth site navigation. When you contact us, make a purchase, or join our mailing list, we may ask for the following:

  • Full name

  • Company name

  • Job title or function

  • Email address

  • Billing and shipping address

  • IP address

  • Telephone number

We also collect any comments you leave on the site. This includes the content of the comment, your IP address, and your browser’s user agent string to help detect spam.

If you use Gravatar, an anonymised version of your email address may be shared with them. Their privacy policy is here: Gravatar Privacy Policy. Once your comment is approved, your profile picture may appear alongside it.

Media Uploads

If you upload images to our website, avoid including location data (EXIF GPS). Other visitors can potentially download and extract this information from your images.

Cookies

We use cookies to improve your experience:

  • If you leave a comment, you can opt in to saving your name, email, and website in cookies for convenience. These last for one year.

  • A temporary cookie is set when you visit the login page to check if your browser accepts cookies. It contains no personal data and disappears when you close your browser.

  • When you log in, cookies will save your login and screen display preferences. Login cookies last two days, display options for a year. Selecting “Remember Me” keeps your login active for two weeks. Logging out removes these cookies.

  • Editing or publishing an article will store an extra cookie with no personal data; it simply records the post ID and expires after one day.

Embedded Content from Other Websites

Articles on this site may include embedded content such as videos, images or articles. This behaves just like visiting the original site. These third parties may collect your data, use cookies, and monitor how you interact with their content, particularly if you are logged in to their platform.

Who We Share Your Data With

We may share your data with:

  • IT and system administration service providers

  • Professional advisers (lawyers, bankers, auditors, insurers)

  • Government agencies that legally require reporting

  • Third parties if we sell, merge or restructure our business

All third parties are expected to handle your personal data securely and in line with legal requirements. We only permit them to use your data for specific purposes and under our instruction.

Purposes for which we will use your personal data

If you are a user of our website

Our website contains information about us, including details of our team, our services and how we can help you. Its main purpose is therefore to provide users with information, rather than to collect or process users’ data. We may, however, collect and use some personal data for the following purposes:

(a)    To manage our relationship with you which will include notifying you about changes to our terms or privacy notice 

(b)    To analyse data to improve our website, services, marketing, customer relationships and experiences. 

(c)    To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data). 

If you are on our mailing list

Whilst we do not usually rely on consent as a legal basis for processing personal data, we do rely on consent in relation to sending direct marketing communications to you via email or post, where you are not and have never been our client.  In such (i.e. non-client direct marketing) circumstances, you have the right to withdraw consent to such marketing at any time by contacting us. Our contact details are generally on the email footers of each of our employees. In addition, an unsubscribe option is always included on bulk email communications which are sent out to those on our mailing list.

The purposes for which we may collect and use your personal data are:

(a)    To share news and bulletins with you (where you, or the organisation with which you are connected, are not and have never been a client) by email and/or post, which we believe will be relevant to you or the organisation with which you are connected. 

If you are a client or an individual connected with our client in the case of an organisation

(a)    To enable us to provide consulting, coaching and other services where you are an individual and as such, our client; or an individual connected to an organisation which is our client. This includes communicating with you prior to and during the course of our engagement, taking your instructions, providing advice and services and invoicing our fees and disbursements. 

(b)    To manage our client relationship with you where you are an individual who is our client, or an individual connected to an organisation which is our client, which will include ensuring that we meet appropriate service levels, asking for feedback and monitoring your level of satisfaction with our services. 

(c)    To share news and bulletins with you by email and/or post, which we believe will be relevant to you or to an organisation with which you are connected. 

(d)    To manage our relationship with you, or an organisation with which you are connected, which may include notifying you about changes to our terms or privacy notice. 

 MARKETING

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We have established the following personal data control mechanisms:

Promotional offers from us

We may use your Identity, Contact, Technical, Usage Data and, where you are or have been our client, information about your relationship with us, to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which briefings and services may be relevant for you, for marketing purposes.

You will receive marketing communications from us if you have requested information from us or purchased services from us or if you provided us with your details when you met one of our staff and have not opted out of receiving those communications.

Third party marketing

We will get your express opt-in consent before we share your personal data with any other company for marketing purposes.

Opting out

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by Contacting us at any time.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of the services we provide to you.

How Long We Keep Your Data

We retain your data only as long as needed to fulfil the purposes for which it was collected, including legal, tax or reporting obligations.

To determine the appropriate retention period, we consider the type and sensitivity of the data, potential risks from unauthorised use or disclosure, and applicable legal requirements.

By law, we must retain basic information about our customers (like contact and transaction details) for six years after they stop being customers. In some cases, we may anonymise your data for research or statistics, in which case it may be used indefinitely.

How We Protect Your Data

We take the security of your personal data seriously. We use industry-standard security measures to protect it and ensure any third parties we work with do the same. However, while we do our best, we cannot guarantee complete protection from unauthorised access and disclaim liability for unauthorised acts beyond our control.

Your Rights

You have rights under data protection law, including the right to:

  • Access your data

  • Correct or delete your data

  • Restrict or object to processing

  • Transfer your data

  • Withdraw consent where consent is the legal basis

For more information, visit the ICO: Your Data Rights

To exercise your rights, email: zaheera@intentional-tenacity.co.uk
You won’t be charged for accessing your data unless a request is clearly excessive or unfounded. In such cases, we may charge a fee or decline the request.

Last updated: May 2025